Sport is a universal passion. In any country and in any language, sport inspires like nothing else. At H+K, we live and breathe this same passion, and bring it to our award winning campaigns.

We’ve been behind the biggest campaigns, sponsorships and events in sport for the past two decades. The biggest brands in sport, including adidas, Gillette and HSBC have trusted the marketing and communication experts at H+K to make their campaigns famous by creating and delivering some of the industry’s most celebrated and pioneering work.

From the biggest events (The Olympic Games, FIFA World Cups, Rugby World Cups, Wimbledon, The Open Championship) to the biggest names (Lionel Messi, Novak Djokovic, Jess Ennis, Rory McIlroy) we are always at the heart of the action. We’ve got stamina too – building client relationships for the long haul, to become a trusted partner with adidas for over 20 years, Gillette for over 20 years and HSBC for around 15 years.

Our team of sports fanatics is at the pulse of our client’s audience, ensuring we know just how, why and where they consume the things they love. As the industry has evolved, so have we. The team is made up of a broad range of experts across all platforms and disciplines, meaning we deliver against whatever our clients’ ambitions may be, and always with a focus on achieving positive business impact. We produce campaigns that deliver for global and local audiences.

Great athletes never stop until they’ve reached the top. Neither do we. Our team of innovators, creators and strategists are always working towards the next inspirational piece of work, and we never stop until the job is done.

Our Sports news + insights

Specialist expertise

We integrate core disciplines to deliver deep industry knowledge combined with specialist areas of ‘ideas + strategy’, ‘content creation’ and ‘publishing’.
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Behind all of our insight-led ideas and communication strategies is a deep understanding of data and analytics, creativity, innovation and master storytelling.
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