Our specialist behavioral insights and strategies team has developed a behavioral communications model, called SMARTER™.

Based on the latest science, it brings together seven of the most effective methods by which communications can influence behavior. The model acts as both a framework for analyzing audience behavior and a toolbox from which to influence it.

SMARTER™ combines deep academic expertise with extensive practical experience to help clients create communications that reflect the ways in which people really do behave and make decisions, rather than on how we think they should behave and make decisions. Influencing people isn’t luck or magic – it is science.

Our behavioral scientists help clients apply the science of human behavior to the art of communications.

Dan Berry

Global Director of Behavioral Science

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