UN Women and H+K Mexico City put men in women’s shoes with the #NoEsDeHombres (“Not a Manly Behaviour”) campaign.
87.7% percent of women in Mexico City feel unsafe while using public transportation. The objective of this campaign was to educate the public and generate awareness around this issue, while promoting the prevention of sexual harassment on the city’s public transportation.
In a country where sexual harassment affects most women’s and girls’ lives, the campaign put men in “women’s shoes”. Two social experiments were conducted and documented: